Pitti 97, like every year, in Florence, fashion houses take to the field in the Fortezza da Basso.

The 97th edition of Pitti began on Tuesday 7 January. The fair from Tuesday to today has seen the brands of the highest Italian and world fashion houses. Precisely 1,203 brands including 540 foreign and 265 new entries. The fair takes place, as for a long time, in the Fortezza da Basso. The Fortezza da Basso is an area dedicated to trade fairs of over 80,000 sq m in the heart of Florence. If you’ve never been there it’s a place to keep in mind to see. A unique and fascinating place that comes to life with Pitti, 5 exhibition pavilions where you can find breathtaking garments and the latest fashion trends.

What to see absolutely

There are many brands that can not miss a visit to the stand, but some of them in particular. Herno, with a private exhibition sector. Closed x Nigel Cabourn: collaboration between the closed brand, a German and prestigious brand for jeans, and the designer Nigel Cabourn will be revealed in a world preview, and for the first time, at pitti. Another preview not to be missed will be the entry into the fair of Sergio Rossi, an Italian footwear company with dedication to craftsmanship and femininity design. Another debut at Pitti Uomo for the luxury sportswear brand JET SET. In the “I go out” section where the search for materials, stimulated by a passion for the outdoors and performance, is constantly developing, companies such as Arc’teryx Veilance or Rolf Ekroth must be kept in mind. Also very particular is the section from waste to new materials where Otherwise Formal and Think green stand out among the special projects. In this section it will also be possible to enter a performance by Andrea Caputo, who proposes Land Flag: From Waste to New Materials. A reflection on consumption and recycling. Sustainability and research of materials is one of the most sensitive data, and a theme increasingly dear to fashion victims. Karl Lagerfield will present the “Tribute to Karl: The White Shirt Project” due to his passing away last February.

Pitti 97: Showyourflags

Showyourflags is a project proposed by Agostino Poletto, general manager of Pitti. A sensory experience linked to materials and color. Lyceum’s characteristics make the architecture floating and dilapidated by their play of transparencies. The transparencies change by continuing along the path, in contrasts dictated by the flags and symbols they carry. Agostino Poletto states: “Pitti is like the united nations of fashion, where each brand has its own flag, but also where everyone can become the flag of himself. The flag is never a mute fabric, it always says something, it always arouses emotion because it speaks according to universal messages, such as those of the clothes we wear, and as clothes it is a mobile symbol of identity, belonging, thought and feeling “.