Valentina C: synonymous with class, elegance and personality, all made in Italy
Valentina C is certainly one of the most interesting emerging realities of fashion in the Italian panorama. It is a female-run company, run by Valentina Camerucci. A young entrepreneur just 35 years old, who combines her business with family affections. In his working environment, in fact, the presence and participation of his father Carlo and his brother Vittorio are fundamental. Just dad Carlo represents the most experienced and mature figure, thanks to his forty years of experience in the sector. He founded his first company, Camerucci srl, in 1978, and then tried his hand with his daughter Valentina in this new reality, operational for about a year. A challenge that Valentina has taken up thanks to her passion for fabrics and accessories, especially for ties, the flagship product of the old company. A passion cultivated since childhood, despite having graduated in economics. His entry into the fashion industry was gradual. The collaboration with his father started between 2008 and 2009, a period in which Valentina’s creativity led the company to think of new, perhaps more feminine, products. Hence the production of shoes and scarves, accessories mainly for women, which can be used in various ways.
Who is Valentina C for: product characteristics, objectives and target audience
As mentioned, Valentina C has an important space in the production of accessories such as scarves and scarves. The Valentina C Italia line stands out for being characterized, often and willingly, by natural representations. These are mainly flowers, which are very particular for the colors with which they are made. All the details that the Valentina C products present have the purpose of enhancing and highlighting the free, affirmed and determined personality of the wearer. In most cases, there is talk of female subjects, even if there is no lack of attention for male customers, who can increase their elegance with original accessories. Scarves and scarves create a cheerful look, as the color worn illuminates and gives way to face everyday life in a certain way. Getting dressed, in fact, is one of the first things you do during a day. This means that clothing and fashion accompany people throughout the day. Therefore, to live your day, the look is undoubtedly a fundamental aspect. The clothing contributes in a very important way to the image it gives to the outside. This aspect is also reflected in Valentina C’s personal motto, which is a beautiful phrase by Giorgio Armani that reads: “Elegance is not being noticed, but being remembered”. The target of the company is, to a greater extent, female, medium-high level. A condition given by the fact that these are 100% Made in Italy design products, a guarantee of the quality of what is produced. A company that aims to expand also on the international market, given the high degree of appreciation that foreigners show for Italian artisan and stylistic creations. Valentina C looks to the future with confidence, strengthened by the elegance and simplicity of the designer and the desire to open up to new horizons, consolidating the offer for the male audience.
