White Milano begins, the event that brings together the most important exhibitors in the world in the Lombard capital
White Milan begins today, one of the most important fashion events taking place in the Lombard capital. From today, Friday 21 September, until Monday 24 September, the city will have the honor of hosting one of the most prestigious events in the sector. An appointment that enjoys the patronage of the Municipality of Milan and which winds in three independent locations. Among accessories, glasses, jewelry, perfumes and clothes, White Milano manages to bring together over 500 exhibitors. This year, to be exact, there will be 562, between national and international participants. A number that is constantly increasing, over the years, as White Milano is increasingly gaining fame as a showcase suitable for enhancing the creativity of many companies and young designers. Emerging talents are the most suitable subjects for participation, as here they have the opportunity to experiment with their ideas and new languages and then transform them into market and style opportunities. But not only: the presence of well-established brands and realities of a certain thickness is very important, which give further blazon to an event that is gradually improving its reputation. This review gives greater impetus to the Tortona Fashion District, articulating the mix-appeal for the next season in the areas of Tortona 27, Tortona 54 and Tortona 35. An added value for Zona Tortona, which in the last fifteen years has carved out a polo role international fashion and design. This year there will also be room for a fourth location, that of the Tortona31 hub. | Factory. We are talking about a multifunctional space, consisting of multiple autonomous locations. It will have the task of hosting special areas and temporary showrooms during the White pop-up store. White Milano takes place during the Milanese week of prêt à porter and is available on 21, 22 and 23 September from 09:30 to 18:30. On Monday 24 September, the closing day, the timetable is reduced, starting at 09:30 and ending at 16:00. An unmissable appointment for all fashion enthusiasts, who will have numerous opportunities not to miss. Foto tratta da preziosamagazine.it
