Pitti Immagine Uomo 94: a world without borders

Pitti Immagine Uomo 94 è la manifestazione internazionale di riferimento per il menswear e il lifestyle contemporaneo.

After 94 editions, Pitti Immagine Uomo remains one of the most important trade fairs in the world.

He leaves today to end June 15 and an estimated 40 thousand people. Each edition has different influences: this year the theme is triumph, with P.O.P. or Pitti Optical Power, of lines, polka dots, graphic signs expressed in a hypnotic variation of colors. Go Out, another novelty of the 2018 edition, stages the outdoor style. Meeting between wellness and nature.

Following all the events and the stands of Pitti Immagine Uomo 94 will be a challenge but it is essential to know the trends of the S / S 2019.

The values ​​it has been carrying out for many years are:

RESEARCH & INNOVATION – Pitti represents and anticipates the most current fashion movements through a very wide range of projects (1240 brands of which almost 600 from abroad).

COMPETENCE – Pitti’s organization knows the clothing sector so well that no detail is overlooked.

INTERNATIONALITY – Pitti interprets and combines different cultures through all its pavilions in that it is necessary to think of a world without borders, of a re-edited geography of spaces.

Three unmissable meetings this year:

• June 12, 2018 – inauguration of two new halls of the Gucci Garden Galleria inside the Gucci Garden created by Alessandro Michele, creative director of the maison – in the historic Palazzo della Mercanzia in Piazza della Signoria.
• June 13, 2018 – inauguration of the new Ermanno Scervino boutique in via Strozzi, in a former tied shop, a space of 250 square meters on two floors.
• June 14, 2018 – Giorgio Armani opens nine windows in front of Palazzo Strozzi and celebrates welcoming his guests in a location never open to the public so far, Palazzo Pandolfini, designed by Raffaello, offering gala dinner and concert.

Pitti Immagine Uomo has transformed itself from a fashion event to the most important lifestyle platform to which every self-respecting international operator must refer if he wants to keep up with the times.